After spending more than 2 decades in executive positions mainly in the power, water and  infrastructure sector and running some of the most complex projects in the world, but also observing a substantial increase of the number of companies that fail, leaders who are overwhelmed by complexity and projects doing harm to the environment, the founders developed the quest for making a real contribution to the sustainable development of this planet.

The outcome is BE SHiRO - an integral company promoting the sustainable development of renewable energy and raising the consciousness of the entire humanity for making this world a better place under a new leadership paradigm.